A legal disclaimer

Privacy Policy for Apex Tai Chi
 

Privacy Policy
 

Last updated: 23 July 2026
 

This Privacy Policy explains how Apex Tai Chi collects, uses, stores and protects your personal information when you visit this Website, contact us, request a resource, subscribe to email updates, book a session or use our Services.
 

Apex Tai Chi handles personal information in accordance with applicable UK data protection law.
 

Information We Collect
 

We may collect:
 

• your name, email address and telephone number;

• information submitted through contact, enquiry, booking or registration forms;

• details relating to classes, private sessions, programmes and payments;

• newsletter and communication preferences;

• correspondence between you and Apex Tai Chi;

• relevant health, mobility or accessibility information you choose to provide; and

• technical information about your use of the Website, including your browser, device, IP address and pages visited.
   

Please provide only health information that is relevant to your participation. Health information will not be used for unrelated marketing.
 

How We Use Your Information
 

We may use your information to:
 

• respond to enquiries;

• manage bookings, payments and client records;

• provide classes, private sessions, programmes and requested resources;

• communicate changes or important information about a Service;

• adapt teaching where you have provided relevant health or accessibility information;

• send newsletters and marketing where permitted;

• operate, secure and improve the Website; and

• meet legal, tax, insurance, safeguarding or regulatory obligations.
   

Our Lawful Reasons for Using Information
 

Depending on the circumstances, We may rely on:
 

• Consent, including for marketing emails, non-essential Cookies and voluntarily provided health information;

• Contract, where information is needed to provide a Service you have requested;

• Legitimate interests, including responding to enquiries, operating the business, maintaining records and protecting Website security; and

• Legal obligations, where information must be used or retained by law.
   

Where We process relevant health information, We will generally rely on your explicit consent.
 

Email Communications
 

Where required, We will only send newsletters and promotional emails after you have given clear consent.
 

You can unsubscribe at any time using the link in an email or by contacting drjar@apextaichi.com.
 

Unsubscribing from marketing will not prevent Us from sending necessary messages about a booking, payment or Service you have requested.
 

UK electronic marketing rules normally require consent before promotional emails are sent to individuals, although limited exceptions may apply to existing customers. Every marketing message must provide a simple way to opt out.
 

Cookies
 

The Website uses Cookies and similar technologies.
 

Essential Cookies support functions such as Website security, page operation and form submissions. Other Cookies may help remember preferences, measure Website use or support marketing.
 

Where required, non-essential Cookies will only be used after you have made a choice through the Website’s Cookie banner.
 

You can accept, reject or manage non-essential Cookies through the banner or your browser settings. Wix recommends linking the privacy policy from the Cookie banner or Website footer.
 

Sharing Your Information
 

We do not sell or rent your personal information.
 

We may share limited information with trusted providers that help Us deliver the Website and Services, including:
​

• email and newsletter providers;

• online form and booking providers;

• payment processors;

• analytics and cloud-storage providers;

• professional advisers; and

• technical support providers.
   

Information may also be disclosed where required by law, necessary to protect someone’s safety, or needed to establish or defend legal rights.
 

International Processing
 

Some Service Providers may process or store information outside the United Kingdom.
 

Where this occurs, We will rely on appropriate safeguards required by UK data protection law.
 

How Long We Keep Information
 

We keep personal information only for as long as reasonably necessary.

Generally:
 

• unsuccessful enquiries may be retained for up to 12 months;

• newsletter details are kept until you unsubscribe or request deletion;

• client, booking and programme records may be retained for up to six years;

• financial records are retained as required by tax and accounting law; and

• health or accessibility information is deleted when it is no longer reasonably needed.
   

Information may be retained longer where required for legal, insurance, safeguarding or dispute-related reasons.
 

Security
 

We take reasonable organisational and technical steps to protect personal information from unauthorised access, loss, misuse or disclosure.
 

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.
 

Your Rights
 

Depending on the circumstances, you may have the right to:
 

• request access to your personal information;

• correct inaccurate or incomplete information;

• request deletion;

• restrict or object to certain uses;

• request transfer of certain information; and

• withdraw consent at any time where consent is the lawful basis.
   

To exercise your rights, contact drjar@apextaichi.com. We may need to confirm your identity before acting on a request.
 

The ICO states that a privacy notice should explain what information is collected, why it is used, the lawful basis, who it is shared with, how long it is kept and the rights available to individuals.
 

Third-Party Websites
 

The Website may contain links to websites or services operated by other organisations.
 

Apex Tai Chi is not responsible for their content, security or privacy practices. You should review their privacy information before providing personal details.
 

Changes to This Privacy Policy
 

We may update this Privacy Policy when the Website, Services, Service Providers or legal requirements change.
 

The latest version will be published on this page with an updated date.
 

Contact Us
 

Questions about this Privacy Policy or the use of your personal information can be sent to:
 

Apex Tai Chi
 

Email: drjar@apextaichi.com
Website: https://www.apextaichi.com
Contact page: https://www.apextaichi.com/contact